pjur presented the new pjur med series at the 12th National Midwifery Congress 2010 in Dusseldorf.

Visitors to the pjur booth were informed how to use pjur med lubricants to soothe vaginal dryness.

The new pjur med series contains 8 new formulae with natural ingredients and preservatives based on the motto “pure & natural”, enabling pjur to respond to the market trends and the popular wish among consumers for more naturalness. Aspects such as natural ingredients and lack of mucous membrane irritation are being taken into account more frequently when deciding to purchase an item. For this reason, the organic lubricant and stimulation products of the pjur med series concentrate on the purest possible ingredients with the highest dermatological standards.

pjur lubricants are also recommended by gynaecologists and pharmacists for soothing “vaginal dryness”. And this was the main theme of pjur’s booth at the National Midwifery Congress. Trade fair visitors were able to learn more about the products, their uses and their benefits at a personal consultation.

Various factors can have a negative impact on the moistness of the vaginal mucous membranes, which is why women often suffer vaginal dryness after giving birth or during menopause. This is caused by hormonal imbalances after pregnancy, birth and breast-feeding, or by the decline in oestrogens during menopause. The mucous membrane becomes thinner and more sensitive. The vaginal flora can become unbalanced, which leads to vaginal dryness and infections.

Sexual intercourse may even be painful if the vagina is not moist enough, meaning this very intimate problem can also take its toll on a relationship. The increased need for moisture can be quickly and safely met by using high-quality lubricants. The most important thing here is choosing the right products, because many oils and greases are not suitable for intimate use.

A pjur lubricant helps gently, effectively and quickly.

Alexander Giebel, CEO and founder of the pjur group Luxembourg, explains: “We have experienced great demand for our products. Basically, there are various factors in a woman’s life, which require the use of a high-quality lubricant. We believe our products, and particularly the new formulae of the pjur med series, offer a good solution which allows women to enjoy sexual intercourse again without having pain.”

Many visitors thus took advantage of the opportunity to learn about the new products and even ‘feel’ test these by placing a drop on their finger at the pjur booth. Apart from the products, information material and presentation systems, a trailer on a plasma screen also provided attractive visual information about the charmingly sensuous world of pjur products.