Four new pjur med products for growing target groups

Wasserbillig, September 2015. Nowadays, sustainability and high quality are more important than ever before. Intimate care products should also be kind to skin, and ideally Made in Germany. This is why the pjur group from Luxembourg has brought four new products to the market this year that have been developed especially for the health-conscious customer. 

pjur med VEGAN glide
The number of people living vegan lifestyles is steadily increasing. In the food industry, special vegan products are well-established, and the cosmetics industry now also offers many vegan products. For obvious reasons, consumers who reject all animal products in their diets also prefer to avoid animal products in their personal care products. This is why vegan cosmetics are completely free from animal-based ingredients. "The increased demand for such products spurred the development of pjur med VEGAN glide," explains Katrin Kühnrich, Senior Coordinator of the Sexual Health & Wellbeing Department. The product contains only vegan ingredients and was not tested on animals. The formula also uses no fragrances, parabens, or glycerin. The water-based pjur med VEGAN glide is pH-neutral and suitable for all skin types. The added moisture offers long-lasting lubrication. "The development of this product is an important step for us as a consumer-oriented enterprise, which allows us to offer a personal lubricant to this consumer group that meets their needs," says Kühnrich.   
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pjur med SOFT glide
The second innovation from pjur is pjur med SOFT glide - a personal lubricant with soothing jojoba oil. Jojoba is known in the cosmetics industry for its beneficial properties: it boosts skin elasticity, contains vitamin E and provitamin A, nourishes and protects sensitive, chapped and dry skin, and even has an anti-inflammatory and soothing effect. "These qualities are of course ideal in a premium personal lubricant, which is why we selected it as an ingredient," says Katrin Kühnrich. Like all pjur silicon personal lubricants, this product is free from preservatives.
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pjur med SENSITIVE glide
The next new personal lubricant is pjur med SENSITIVE for extremely sensitive skin. The product was developed for consumers who place a premium on product quality, and it is free of all additives. It contains no preservatives, parabens or glycerin but – like all pjur personal lubricants – it has excellent lubricant properties. “This water-based formula is as neutral as possible. This makes it optimally non-irritating to delicate mucous membranes, making the product especially suitable for women with sensitive skin,” says Katrin Kühnrich. This is also an area where demand has increased greatly in recent years. “Many customers have requested a pjur med product with no additives. We are now meeting this need with pjur med SENSITIVE glide," says Katrin Kühnrich. 
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pjur med PRO-LONG serum
In addition to the new personal lubricants, pjur has developed a new product in the med category especially for men: pjur med PRO-LONG serum is a delaying serum for men that has no numbing ingredients. After applying to the penis, it forms an invisible film that reduces sensitivity and can help prevent premature ejaculation. The product is safe to use with condoms and can be used in combination with pjur personal lubricants. "The demand for prescription-free delaying products for men is increasing everywhere. Our pjur med PRO-LONG serum is specifically tailored to this demand," says Katrin Kühnrich.
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Gynecologists, clinics, and many menopause and breast cancer organizations across the world recommend pjur med. Try it and discover your own personal favorite product!

Contact us

Johanna Hoellriegl
Global PR & Communications Manager

pjur group Luxembourg S.A.

87, esplanade de la Moselle
6637 Wasserbillig

phone: +352 - 748989
fax: +352 - 748990
Email: pr(at)